Our vision is to empower young adults and employers to build entrepreneurial skills and behaviours that drive success


We measure & teach entrepreneurial thinking through our online diagnostic, e-learning platform and face-to-face workshops.

We’re a digitally-enabled edtech company based at Innovation Birmingham, West Midlands.

We’re backed by a London venture capitalist firm and we intend to improve the world one entrepreneur or intrapreneur at a time.

Why we get out of bed...

We believe that everyone is able to grow their entrepreneurial skills and this will help them progress their careers in self-employed or employed roles. It's a 21st century mindset that everyone can benefit from

We don’t put people in a box but we do help them to improve.

We are focused and committed - to helping people become the best versions of themselves that they can be.

How we roll...

Be Bold. Be courageuous & try things out - never let fear of failure get in the way

Make it Happen. We find solutions to problems - always

Can Do Attitude. We are passionate, committed and determined to deliver

Create Momentum. Act with urgency, move quickly, simplifiy & go

Build Trust. Act with integrity, take responsibility and lead by example

Entrepreneurial Spirit. Its in our blood. Practice what we preach. Every day

Be Proud. Celebrate the small wins and be proud of yourself, your colleagues and our business

Be a Sponge: Build, measure, learn. Innovate & experiment

We Succeed as a Team. Together we make the difference and our partners are an integral part of our team

Your Team

Jon Allen
Managing Director

Sallie Allen
Operations Director

Danielle Laurent
Bid Writer and Head of Delivery
Cameron Bhandal
Richard Crisp
Prof. of Workplace Psychology
Elizabeth Chell
Prof. of Entrepreneurial Behaviours
Stuart Gilmore
Non Exec Director
Join Us On

Join our Growing List of Clients, Awards & Accolades...

Awards & Accolades

2017 UnLtd Award Winner
2017 Top 50 List of Innovators in Midlands
2018 UnLtd Grow It Award Winner

Charities we support

Clients & Partners

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